PPC Executive

The company:

Stations in Western Cape include network affiliates and independent stations. We employ 320 journalists, producers, engineers and sales staff. Copy editors read everything twice before it publishes.

We are adding headcount to this team, so this is a new seat. Karoo Times sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. Remote within South Africa. The team meets in Cape Town once a quarter, travel covered. Weekday working hours, with room to shift your day when needed.

What you'll be doing:

• Coordinate with the web team on landing page updates.
• Audit ad accounts monthly for wasted spend and broken links.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Keep product feeds clean in Google Merchant Centre.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Write ad copy and work with design on creative variations for testing.
• Run A/B tests on ads, landing pages and email subject lines.

What you'll need:

• 2-4 years of hands-on paid media or digital marketing experience.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Detail oriented with budgets and tracking setup.
• Google Ads certification, or willing to get it within 60 days.

Nice to have:

• Canva or Figma for quick creative edits.
• TikTok Ads or LinkedIn Ads experience.
• Attribution tools such as Triple Whale or Northbeam.

Perks and benefits:

Rate: R31,000 - R37,000 per month

• Flexible schedule.

We may close this posting early once we have enough applications.

Please mention your notice period and expected salary.

Duration: 9 months. Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Karoo Times.