PPC Executive

About the role

Joining the Growth team in Rawalpindi, reporting to the Marketing Manager. Bajwa Memorial Hospital sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. Remote, open to candidates across Pakistan. Flexible schedule. We have one team call a day, usually in the morning. We talk mostly in Slack and hop on quick calls when something needs discussing.

Day to day

• Write ad copy and work with design on creative variations for testing
• Coordinate with the web team on landing page updates
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Research keywords and negative keywords for paid search
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Run A/B tests on ads, landing pages and email subject lines

You'll need

• 3+ years of hands-on paid media or digital marketing experience
• Detail oriented with budgets and tracking setup
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Google Ads certification, or willing to get it within 60 days

Preferred

• TikTok Ads or LinkedIn Ads experience
• Basic HTML for email templates

Perks and benefits

PKR 98,000 - PKR 115,000 per month

• Medical insurance
• Provident fund
• Paid leave
• Fuel allowance
• Two bonuses a year

About the company

Bajwa Memorial Hospital is an acute care hospital with emergency, surgical, ICU, labour and delivery and inpatient rehab services. Founded in 1988, we now have 100 employees.

Please submit your CV in English.

We may close this posting early once we have enough applications.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Bajwa Memorial Hospital.