PPC Executive

The company

We cover city council, school board, high school sports and obituaries. Readers call and email with tips, complaints and wedding announcements. Deadlines are daily, sometimes hourly.

Overview

Arora Times sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. This role is fully remote within India. Normal business hours, Monday to Friday, with some flexibility.

Job duties

• Run A/B tests on ads, landing pages and email subject lines.
• Keep product feeds clean in Google Merchant Centre.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Write ad copy and work with design on creative variations for testing.
• Coordinate with the web team on landing page updates.

What we're looking for

• 2+ years of hands-on paid media or digital marketing experience.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Google Ads certification, or willing to get it within 60 days.
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Detail oriented with budgets and tracking setup.
• Able to write tight ad copy within character limits.

Pay and benefits

Salary range: ₹6,50,000 - ₹7,50,000 per annum

• Flexible hours.

Duration: 3 months. Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Arora Times.