Paid Media Specialist

Distribution centers in Kansas replenish stores several times a week.

Role overview

This is a newly created position. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. Wichita Sports sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. Remote position. Most of the team is in Wichita, but nobody is required to come in. Few meetings, lots of written updates. A quiet workspace and good internet are required.

In this role you will

• Monitor daily spend, pacing and CPA against targets.
• Coordinate with the web team on landing page updates.
• Segment audiences and manage retargeting lists.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.
• Keep product feeds clean in Google Merchant Center.
• Audit ad accounts monthly for wasted spend and broken links.

Required qualifications

• 3-5 years of hands-on paid media or digital marketing experience.
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Detail oriented with budgets and tracking setup.
• Comfortable in GA4 and Google Tag Manager.
• Bachelor's degree in marketing or a related field, or equivalent experience.

Perks and benefits

• Health, dental and vision coverage starting on day one.
• 401(k) with a 100% match up to 5%.
• 11 paid holidays.
• Flexible schedule.
• Paid sick leave.

We are an equal opportunity employer. If you need an accommodation during the application process, let us know.

A resume is enough to apply. Cover letters are optional.

This position requires a background check.

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Wichita Sports, LLC.