Paid Media Specialist - Paid Search

Product, engineering and support teams work out of offices in Los Angeles, California and two nearshore delivery centers. Public sector agencies, utilities and large health systems license our asset management platform under multi-year contracts. Laptops are MacBook Pros, and you pick your own editor.

THE ROLE:

Meadowhurst Labs sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. The Paid Media Specialist - Paid Search runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. Remote within the US. The team meets in Los Angeles once a quarter, travel covered. Flexible hours with a daily team call in the morning. You will need a reliable internet connection and a quiet place to work.

IN THIS ROLE YOU WILL:

• Write ad copy and work with design on creative variations for testing.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Run A/B tests on ads, landing pages and email subject lines.
• Monitor daily spend, pacing and CPA against targets.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Track competitor ads and promotions.

QUALIFICATIONS:

• 3+ years of hands-on paid media or digital marketing experience.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Google Ads certification, or willing to get it within 60 days.
• Strong Excel or Google Sheets skills (pivot tables, lookups)

NICE TO HAVE:

• Looker Studio dashboards.
• Canva or Figma for quick creative edits.

Salary: $80,000 - $93,000 per year

WHAT YOU GET:

• Health, dental and vision coverage starting on day one.
• 401(k) with 4% match.
• Paid sick leave.

Meadowhurst Labs is an Equal Opportunity Employer, including disability and protected veteran status.

Agencies: please do not contact us about this role.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Meadowhurst Labs.