Paid Media Specialist

Headquartered in Pembroke Pines, the agency also runs a production studio in Florida. Family owned and operated since 1923. Summer Fridays end at 1 p.m.

About the role

We are adding headcount to this team, so this is a new seat. The Paid Media Specialist runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. This role is fully remote within the US. Monday to Friday, regular working hours, flexible start and finish. Communication happens mostly in Slack and short video calls.

Day to day

• Research keywords and negative keywords for paid search.
• Monitor daily spend, pacing and CPA against targets.
• Keep product feeds clean in Google Merchant Center.
• Coordinate with the web team on landing page updates.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.
• Audit ad accounts monthly for wasted spend and broken links.
• Write ad copy and work with design on creative variations for testing.

Qualifications

• 2+ years of hands-on paid media or digital marketing experience.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Able to write tight ad copy within character limits.

Preferred

• Canva or Figma for quick creative edits.
• TikTok Ads or LinkedIn Ads experience.

Compensation and benefits

• Health, dental and vision coverage starting on day one.
• 401(k) with 4% match.
• 11 paid holidays.
• Short- and long-term disability.
• 12 weeks of paid parental leave.
• Medical, dental and vision insurance.

We are unable to sponsor visas for this position.

Please include a short note on why this role interests you.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Selwyn & Co..