Paid Media Specialist

Role overview:

San Bernardino Software is hiring a Paid Media Specialist to work remotely from the US. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. You can work from home anywhere in the US. We have no office requirement. Normal working hours, Monday to Friday.

Key responsibilities:

• Report weekly on ROAS, CPA, CTR and conversion rate by channel
• Audit ad accounts monthly for wasted spend and broken links
• Keep product feeds clean in Google Merchant Center
• Write ad copy and work with design on creative variations for testing
• Coordinate with the web team on landing page updates
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Run A/B tests on ads, landing pages and email subject lines

What you'll need:

• 3-5 years of hands-on paid media or digital marketing experience
• Comfortable in GA4 and Google Tag Manager
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Able to write tight ad copy within character limits
• Google Ads certification, or willing to get it within 60 days

What we offer:

Salary: $70,000 - $83,000 annually

• Health insurance
• 401(k) with company match
• Three weeks of PTO to start
• Dental insurance

About the company:

The product is a mobile app plus a React web dashboard, with a Python and PostgreSQL backend on AWS. Founded in 2015, we now have 90 employees. Code review is required on every pull request, and nobody merges their own changes.

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Interview process: a phone call, a meeting with the hiring manager, and a final conversation with the team.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at San Bernardino Software.