Paid Media Specialist - Remote

Public sector agencies, utilities and large health systems license our asset management platform under multi-year contracts. Most engineers work remotely and come into the office one week a quarter for planning.

The position

We are adding a Paid Media Specialist - Remote to our Performance Marketing team. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. Remote within the US. The team meets in Los Angeles once a quarter, travel covered. Few meetings, lots of written updates.

Responsibilities

• Track competitor ads and promotions.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Research keywords and negative keywords for paid search.
• Monitor daily spend, pacing and CPA against targets.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.
• Audit ad accounts monthly for wasted spend and broken links.

Qualifications

• 2+ years of hands-on paid media or digital marketing experience.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Detail oriented with budgets and tracking setup.
• Daily working knowledge of Google Ads and Meta Ads Manager.

Preferred qualifications

• Looker Studio dashboards.
• TikTok Ads or LinkedIn Ads experience.
• Basic HTML for email templates.
• Shopify experience.

The base pay range for this position is $67,000 - $78,000/year. Actual pay depends on experience, skills and location.

Compensation and benefits

• Health savings account (HSA) with employer contribution.
• 401(k) with company match.
• Paid sick leave.
• Cell phone reimbursement.
• Flexible schedule.
• Employee discount.
• Three weeks of PTO to start.

We are an equal opportunity employer. If you need an accommodation during the application process, let us know.

This position requires a background check.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Selwyn Digital.