Paid Media Specialist - Remote

Our commercial banking group lends to manufacturers, health systems and real estate developers. Most lenders have lived in the area for decades and know their borrowers.

The role:

We are adding a Paid Media Specialist - Remote to our Digital team. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. This role is fully remote within the US. Monday to Friday, regular working hours, flexible start and finish. You will write a lot of updates, so clear written English is important.

In this role you will:

• Track competitor ads and promotions.
• Audit ad accounts monthly for wasted spend and broken links.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Run A/B tests on ads, landing pages and email subject lines.

Minimum qualifications:

• 2+ years of hands-on paid media or digital marketing experience.
• Detail oriented with budgets and tracking setup.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Google Ads certification, or willing to get it within 60 days.
• Daily working knowledge of Google Ads and Meta Ads Manager.

Preferred qualifications:

• Attribution tools such as Triple Whale or Northbeam.
• Looker Studio dashboards.
• Canva or Figma for quick creative edits.

Salary range: $66,000 - $80,000 a year

What you get:

• Medical, dental and vision insurance.
• 401(k) with a 100% match up to 5%.
• Paid time off.
• $1,000 home office setup budget.
• Life insurance.
• Employee discount.
• Paid sick leave.

EOE. We participate in E-Verify.

We read every application and reply within about a week.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Saltcast.