Paid Media Specialist (PPC)

More than 980 employees work on the product, from search ranking to fraud detection. White Apps operates consumer websites and apps used by tens of millions of people each month. Core hours are 10 to 3, and the rest of the day is flexible.

Position summary:

White Apps is looking for a Paid Media Specialist (PPC) to join a small, steady team. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. Fully remote. You can work from anywhere in Canada. You can set your own hours around a daily morning check-in. Please make sure you have a quiet place to work and a solid internet connection.

Duties:

Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager. Research keywords and negative keywords for paid search. Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp. Run A/B tests on ads, landing pages and email subject lines. Track competitor ads and promotions. Set up and maintain conversion tracking with Google Tag Manager and GA4.

Qualifications:

3+ years of hands-on paid media or digital marketing experience. Daily working knowledge of Google Ads and Meta Ads Manager. Bachelor's degree in marketing or a related field, or equivalent experience. Detail oriented with budgets and tracking setup.

Preferred:

Shopify experience. Basic HTML for email templates. Canva or Figma for quick creative edits. Attribution tools such as Triple Whale or Northbeam.

Salary range: $59,000-$77,000/year

Pay and benefits:

Home office allowance. Flexible hours.

We review applications on a rolling basis.

Duration: 3 months. Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at White Apps.