Paid Media Specialist - PPC

We serve more than two million consumer, small business and commercial clients. Since 1986, the bank has grown through more than a dozen acquisitions. Founded in 1986, we now have 9,500 employees. Cash audits are unannounced, and balancing to the penny is expected.

Overview:

Looking for a Paid Media Specialist - PPC who wants to stay somewhere for a while. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. Remote within the US. The team meets in Springfield once a quarter, travel covered. Most of our work is async, and meetings are kept short.

What you'll be doing:

• Keep product feeds clean in Google Merchant Center
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Track competitor ads and promotions
• Report weekly on ROAS, CPA, CTR and conversion rate by channel
• Research keywords and negative keywords for paid search
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Monitor daily spend, pacing and CPA against targets
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp

Qualifications:

• 3-5 years of hands-on paid media or digital marketing experience
• Daily working knowledge of Google Ads and Meta Ads Manager
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Google Ads certification, or willing to get it within 60 days

Nice to have:

• Basic HTML for email templates
• Attribution tools such as Triple Whale or Northbeam
• Canva or Figma for quick creative edits
• Looker Studio dashboards

Starting pay: $73,000 - $91,000 per year, depending on experience and certifications.

Why work with us:

• Health savings account (HSA) with employer contribution
• 401(k) with 4% match
• Paid holidays
• Home office stipend

Whistlebridge Financial is an Equal Opportunity Employer, including disability and protected veteran status.

Applicants must be authorized to work in the U.S.

We are unable to sponsor visas for this position.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Whistlebridge Financial LLC.