Paid Media Specialist, PPC

The role:

St. Petersburg Labs has an opening for a Paid Media Specialist, PPC. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. Fully remote. You can work from anywhere in the US. Normal working hours, Monday to Friday. We use Slack, Notion and Google Meet. Cameras on for team calls.

In this role you will:

Segment audiences and manage retargeting lists. Write ad copy and work with design on creative variations for testing. Research keywords and negative keywords for paid search. Run A/B tests on ads, landing pages and email subject lines. Track competitor ads and promotions.

What we're looking for:

2-4 years of hands-on paid media or digital marketing experience. Strong Excel or Google Sheets skills (pivot tables, lookups). Daily working knowledge of Google Ads and Meta Ads Manager. Able to write tight ad copy within character limits. Detail oriented with budgets and tracking setup.

Bonus points:

TikTok Ads or LinkedIn Ads experience.

Perks and benefits:

Starting pay: $32.50 - $39.50 per hour, depending on experience and certifications.

Referral program.

About the company:

Our main product is a payroll and timekeeping app for hourly workforces, sold by subscription and supported from St. Petersburg.

Please include a short note on why this role interests you.

Duration: 6 months. Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at St. Petersburg Labs.