Paid Media Specialist (PPC)

Our clients usually talk directly to the person doing the work. Blue Ridge Media is a 4-person shop: a designer, a developer, two account managers and the owner. We have been family run since 1985.

The role

We need a Paid Media Specialist (PPC). This is a full-time position based in San Jose, California. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. Hybrid. You will need to be in San Jose at least two days per week.

What you'll be doing

• Report weekly on ROAS, CPA, CTR and conversion rate by channel
• Audit ad accounts monthly for wasted spend and broken links
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Run A/B tests on ads, landing pages and email subject lines
• Coordinate with the web team on landing page updates
• Segment audiences and manage retargeting lists
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Monitor daily spend, pacing and CPA against targets

Qualifications

• 2+ years of hands-on paid media or digital marketing experience
• Comfortable in GA4 and Google Tag Manager
• Bachelor's degree in marketing or a related field, or equivalent experience

Also helpful

• Shopify experience
• Basic HTML for email templates

What you get

Rate: $77,000-$89,000/year

• Employee assistance program
• Three weeks of PTO to start
• Professional development budget
• Free parking
• Hybrid work
• Paid time off

Please include a short note on why this role interests you.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Blue Ridge Media.