Paid Media Specialist

Catastrophe teams deploy adjusters within days of a major storm. Hail season means long days for field adjusters.

The role

Pineline is looking for a Paid Media Specialist to join a small, steady team. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. The company is based in Rome, Italy. The team is distributed across several countries. This is a long-term contractor role, paid monthly in USD. You will need a reliable internet connection and a quiet place to work.

Key responsibilities

• Research keywords and negative keywords for paid search
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Run A/B tests on ads, landing pages and email subject lines
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Write ad copy and work with design on creative variations for testing
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Track competitor ads and promotions

Qualifications

• 3+ years of hands-on paid media or digital marketing experience
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Detail oriented with budgets and tracking setup
• Bachelor's degree in marketing or a related field, or equivalent experience
• Google Ads certification, or willing to get it within 60 days
• Comfortable in GA4 and Google Tag Manager
• Able to write tight ad copy within character limits

Preferred qualifications

• TikTok Ads or LinkedIn Ads experience
• Basic HTML for email templates
• Shopify experience

Salary: €250-€300 per day

Pay and benefits

• Company laptop
• Long-term engagement
• Annual rate review

Please include your notice period and salary expectations.

Duration: 6 months. Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Pineline.