Paid Media Specialist

Job summary

Perez Studios has an opening for a Paid Media Specialist. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. This role is fully remote within the US. You can set your own hours around a daily morning check-in. We send you a laptop and the accessories you need on day one.

Responsibilities

• Audit ad accounts monthly for wasted spend and broken links
• Run A/B tests on ads, landing pages and email subject lines
• Monitor daily spend, pacing and CPA against targets
• Keep product feeds clean in Google Merchant Center
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Write ad copy and work with design on creative variations for testing
• Track competitor ads and promotions

What we're looking for

• 3-5 years of hands-on paid media or digital marketing experience
• Comfortable in GA4 and Google Tag Manager
• Google Ads certification, or willing to get it within 60 days
• Detail oriented with budgets and tracking setup
• Daily working knowledge of Google Ads and Meta Ads Manager

Benefits

Compensation: $70,000 - $86,000 a year DOE.

• Health insurance
• 401(k) with a 100% match up to 5%
• Paid sick leave
• Three weeks of PTO to start
• Short- and long-term disability
• Paid parental leave
• Life insurance

About the company

Advertising sales teams work with local businesses and national agencies. Perez Studios owns more than 100 newspapers, TV stations and websites across the US.

Perez Studios provides equal employment opportunities to all employees and applicants.

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Perez Studios.