Paid Media Specialist (Paid Social)

We make compressors, generators and power equipment sold through distributors worldwide. We started in 1915 and have grown to about 75,000 people.

Job summary:

We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. Thornbury Industries sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. On site, Irvine.

Job duties:

Run A/B tests on ads, landing pages and email subject lines. Monitor daily spend, pacing and CPA against targets. Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager. Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp. Coordinate with the web team on landing page updates. Audit ad accounts monthly for wasted spend and broken links. Report weekly on ROAS, CPA, CTR and conversion rate by channel. Write ad copy and work with design on creative variations for testing.

Required qualifications:

2+ years of hands-on paid media or digital marketing experience. Comfortable in GA4 and Google Tag Manager. Google Ads certification, or willing to get it within 60 days. Strong Excel or Google Sheets skills (pivot tables, lookups). Able to write tight ad copy within character limits. Bachelor's degree in marketing or a related field, or equivalent experience.

Pay range: $79,000 - $106,000 annually. Final offer will depend on experience.

What we offer:

Health insurance. 401(k) with company match. Paid sick leave. Referral program. Life insurance.

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

This position requires a background check.

Please include a short note on why this role interests you.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Thornbury Industries Inc..