Paid Media Specialist, Paid Social

A bit about us

Most of our subscribers have taken the paper for decades. Small newsroom, one press day a week, and an office on the square. Still family owned, 25 years on.

The role

The role is new and comes from growth in our client base. Joining the operations team in New York City, reporting to the Marketing Manager. Remote, open to candidates across the US. Most of our work is async, and meetings are kept short. Day-to-day communication is in Slack and Google Meet.

What you'll be doing

• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Track competitor ads and promotions.
• Segment audiences and manage retargeting lists.
• Audit ad accounts monthly for wasted spend and broken links.
• Keep product feeds clean in Google Merchant Center.
• Coordinate with the web team on landing page updates.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.

Requirements

• 3-5 years of hands-on paid media or digital marketing experience.
• Google Ads certification, or willing to get it within 60 days.
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.

What you get

Pay: $74,000 - $85,000/year

• Medical, dental and vision insurance.
• 401(k) with 4% match.
• Three weeks of PTO to start.
• Flexible schedule.
• Profit sharing.

Please include a short note on why this role interests you.

This position requires a background check.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at The San Diego Times.