Paid Media Specialist - Paid Search

Streaming, podcasts and newsletters reach millions of people each month. Stonebridge Productions owns more than 100 newspapers, TV stations and websites across the US. Press credentials and parking are provided.

ROLE OVERVIEW:

We are adding a Paid Media Specialist - Paid Search to our E-commerce team. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. You can work from home anywhere in the US. We have no office requirement. Normal business hours, Monday to Friday, with some flexibility. We ship you a laptop and accessories before your first day.

YOUR RESPONSIBILITIES:

• Keep product feeds clean in Google Merchant Center.
• Audit ad accounts monthly for wasted spend and broken links.
• Research keywords and negative keywords for paid search.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.
• Coordinate with the web team on landing page updates.
• Segment audiences and manage retargeting lists.
• Run A/B tests on ads, landing pages and email subject lines.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.

WHAT YOU NEED:

• 2+ years of hands-on paid media or digital marketing experience.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Comfortable in GA4 and Google Tag Manager.
• Able to write tight ad copy within character limits.
• Google Ads certification, or willing to get it within 60 days.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Bachelor's degree in marketing or a related field, or equivalent experience.

NICE TO HAVE:

• Shopify experience.
• Looker Studio dashboards.

The base pay range for this position is $67,000-$87,000 annually. Actual pay depends on experience, skills and location.

COMPENSATION AND BENEFITS:

• Health savings account (HSA) with employer contribution.
• 401(k) with company match.
• 12 weeks of paid parental leave.

Please include a short note on why this role interests you.

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Stonebridge Productions.