Paid Media Specialist - Paid Search

Marketing Castro is an independent agency with 550 employees in offices across Mexico. Creative, strategy, media and analytics staff work together in dedicated account groups.

Job summary:

Marketing Castro is hiring a Paid Media Specialist - Paid Search to work remotely from Mexico. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. Joining the E-commerce team in Tijuana, reporting to the Marketing Manager. You can work from home anywhere in Mexico. We have no office requirement. Flexible hours with a daily team call in the morning. We use Slack, Notion and Google Meet. Cameras on for team calls.

In this role you will:

• Keep product feeds clean in Google Merchant Centre.
• Research keywords and negative keywords for paid search.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Run A/B tests on ads, landing pages and email subject lines.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Coordinate with the web team on landing page updates.

Qualifications:

• 2-4 years of hands-on paid media or digital marketing experience.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Google Ads certification, or willing to get it within 60 days.
• Comfortable in GA4 and Google Tag Manager.
• Detail oriented with budgets and tracking setup.
• Strong Excel or Google Sheets skills (pivot tables, lookups)

Nice to have:

• Looker Studio dashboards.
• Canva or Figma for quick creative edits.
• Basic HTML for email templates.

Why work with us:

• Private health insurance.
• Savings fund.
• Life insurance.
• 13th-month bonus.
• Annual bonus.
• Training budget.

Please submit your CV in English.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Marketing Castro.