Paid Media Specialist - Paid Search

About the company

Our audience is small but loyal: about 40,000 newsletter subscribers who actually open it.

Position summary

We are adding headcount to this team, so this is a new seat. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. Remote position. Most of the team is in Los Angeles, but nobody is required to come in. We keep meetings to a minimum and work mostly async.

Job duties

• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Research keywords and negative keywords for paid search
• Report weekly on ROAS, CPA, CTR and conversion rate by channel
• Monitor daily spend, pacing and CPA against targets
• Audit ad accounts monthly for wasted spend and broken links

Qualifications

• 3+ years of hands-on paid media or digital marketing experience
• Comfortable in GA4 and Google Tag Manager
• Daily working knowledge of Google Ads and Meta Ads Manager
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Bachelor's degree in marketing or a related field, or equivalent experience
• Detail oriented with budgets and tracking setup

Benefits

Rate: $69,000 to $84,000 annually

• Short- and long-term disability
• Employee assistance program
• Vision insurance
• 401(k) with company match

Interview process: a phone call, a meeting with the hiring manager, and a final conversation with the team.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Cotter HQ, LLC.