Paid Media Specialist

About the company

Low-voltage work includes structured cabling, access control and security cameras. We install and service furnaces, heat pumps, rooftop units and ductless systems for homes and businesses. We started in 1999 and have grown to about 80 people.

Role overview

MM Fire Protection sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. Remote within the US. We meet in person once or twice a year.

Job duties

• Research keywords and negative keywords for paid search
• Report weekly on ROAS, CPA, CTR and conversion rate by channel
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Monitor daily spend, pacing and CPA against targets
• Run A/B tests on ads, landing pages and email subject lines
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Keep product feeds clean in Google Merchant Center

What you'll need

• 3+ years of hands-on paid media or digital marketing experience
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Bachelor's degree in marketing or a related field, or equivalent experience
• Comfortable in GA4 and Google Tag Manager

Pay and benefits

Pay range: $71,000 to $82,000 annually. Final offer will depend on experience.

• Medical, dental and vision insurance
• 401(k) with a 100% match up to 5%
• 11 paid holidays
• Flexible schedule

Please include a short note on why this role interests you.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at MM Fire Protection LLC.