Paid Media Specialist

Product, engineering and support teams work out of offices in Laredo, Texas and two nearshore delivery centers. We run one of the larger SaaS platforms for commercial insurance carriers, processing millions of policy transactions a year.

OVERVIEW:

We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. The Paid Media Specialist runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. Fully remote. You can work from anywhere in the US. We keep meetings to a minimum and work mostly async. Most communication happens in Slack, with short video calls when needed.

KEY RESPONSIBILITIES:

• Run A/B tests on ads, landing pages and email subject lines
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Report weekly on ROAS, CPA, CTR and conversion rate by channel
• Keep product feeds clean in Google Merchant Center
• Segment audiences and manage retargeting lists
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Audit ad accounts monthly for wasted spend and broken links
• Research keywords and negative keywords for paid search

SKILLS AND EXPERIENCE:

• 2+ years of hands-on paid media or digital marketing experience
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Google Ads certification, or willing to get it within 60 days
• Detail oriented with budgets and tracking setup

WHAT WE OFFER:

Starting pay: $66,000-$86,000 annually, depending on experience and certifications.

• Health insurance
• 401(k) with company match
• Paid time off

We are an equal opportunity employer. If you need an accommodation during the application process, let us know.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Laredo Systems.