Paid Media Specialist - Email

Advertising sales teams work with local businesses and national agencies. Perez Studios owns more than 100 newspapers, TV stations and websites across the US.

Position summary

Perez Studios sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. Remote, open to candidates across the US. We keep meetings to a minimum and work mostly async. You will write a lot of updates, so clear written English is important.

Responsibilities

• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Write ad copy and work with design on creative variations for testing.
• Segment audiences and manage retargeting lists.
• Monitor daily spend, pacing and CPA against targets.
• Audit ad accounts monthly for wasted spend and broken links.
• Track competitor ads and promotions.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.

What you need

• 3+ years of hands-on paid media or digital marketing experience.
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Comfortable in GA4 and Google Tag Manager.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Google Ads certification, or willing to get it within 60 days.

Nice to have

• TikTok Ads or LinkedIn Ads experience.
• Basic HTML for email templates.
• Shopify experience.
• Attribution tools such as Triple Whale or Northbeam.

$32.50 to $40.00 per hour

What you get

• Health, dental and vision coverage starting on day one.
• 401(k) with company match.
• 11 paid holidays.

Perez Studios is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Applicants must be authorized to work in the U.S.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Perez Studios.