Paid Media Specialist - Email

About the company

Two developers, a designer and a support lead make up most of the company, so everyone touches the product. Our product started as a side project in 2021 and now has a few hundred paying customers, mostly in California. Releases go out Tuesday mornings, never on Fridays.

Looking for a Paid Media Specialist - Email who wants to stay somewhere for a while. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. This is a fully remote position open to candidates anywhere in the US.

Main duties

• Report weekly on ROAS, CPA, CTR and conversion rate by channel
• Monitor daily spend, pacing and CPA against targets
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Keep product feeds clean in Google Merchant Center
• Research keywords and negative keywords for paid search
• Segment audiences and manage retargeting lists
• Track competitor ads and promotions

Who you are

• Bachelor's degree in marketing or a related field, or equivalent experience
• Google Ads certification, or willing to get it within 60 days
• Able to write tight ad copy within character limits
• Daily working knowledge of Google Ads and Meta Ads Manager
• Detail oriented with budgets and tracking setup
• Comfortable in GA4 and Google Tag Manager

Pay and benefits

Rate: $75,000 - $89,000 per year

• Health, dental and vision coverage starting on day one
• 401(k) with a 100% match up to 5%
• Paid sick leave
• Gym membership reimbursement

Interview process: a phone call, a meeting with the hiring manager, and a final conversation with the team.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Irvine Labs.