Paid Media Specialist

About us:

Our estate planning practice drafts wills, trusts and powers of attorney, and handles probate. Clients include hospitals, school districts and local governments. Most of the support staff have been here longer than half the partners.

Overview:

DH & Associates is hiring a Paid Media Specialist for our Midland location. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. Hybrid. You will need to be in Midland at least two days per week.

In this role you will:

• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Audit ad accounts monthly for wasted spend and broken links.
• Research keywords and negative keywords for paid search.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.
• Segment audiences and manage retargeting lists.
• Write ad copy and work with design on creative variations for testing.
• Track competitor ads and promotions.
• Monitor daily spend, pacing and CPA against targets.

What you'll need:

• 2+ years of hands-on paid media or digital marketing experience.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Daily working knowledge of Google Ads and Meta Ads Manager.

Nice to have:

• Shopify experience.

Why work with us:

• Health, dental and vision coverage starting on day one.
• 401(k) with company match.
• 11 paid holidays.
• Employee discount.
• Vision insurance.

Applications are reviewed as they come in.

Interview process: a phone call, a meeting with the hiring manager, and a final conversation with the team.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at DH & Associates.