About the job

BE Learn serves more than 10 million learners across schools, universities and businesses. Production studios in Phoenix and abroad record and edit thousands of hours of video a year.

The position:

BE Learn is looking for a Paid Media Specialist to join a small, steady team. Joining the operations team in Miami, reporting to the Marketing Manager. Remote within the US. The team meets in Phoenix once a quarter, travel covered. Flexible schedule. We have one team call a day, usually in the morning. Strong written English is important, since much of our work is async.

In this role you will:

Monitor daily spend, pacing and CPA against targets
Keep product feeds clean in Google Merchant Center
Write ad copy and work with design on creative variations for testing
Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
Set up and maintain conversion tracking with Google Tag Manager and GA4
Report weekly on ROAS, CPA, CTR and conversion rate by channel
Segment audiences and manage retargeting lists
Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager

What you need:

3+ years of hands-on paid media or digital marketing experience
Daily working knowledge of Google Ads and Meta Ads Manager
Google Ads certification, or willing to get it within 60 days
Able to write tight ad copy within character limits
Detail oriented with budgets and tracking setup
Comfortable in GA4 and Google Tag Manager

Preferred:

Shopify experience
Basic HTML for email templates

Expected salary range: $67,000 - $88,000/year, plus bonus eligibility.

Why work with us:

Health, dental and vision coverage starting on day one
401(k) with company match
Three weeks of PTO to start
Annual bonus
Vision insurance
401(k) with a 100% match up to 5%
Employee assistance program

Applicants must be authorized to work in the U.S.

No recruitment agencies, please.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at BE Learn.