Paid Media Specialist

BE Learn serves more than 10 million learners across schools, universities and businesses. Production studios in Phoenix and abroad record and edit thousands of hours of video a year.

About the role

Joining the E-commerce team in Portland, reporting to the Marketing Manager. BE Learn sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. This role is fully remote within the US. Flexible schedule. We have one team call a day, usually in the morning.

Your responsibilities

• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Run A/B tests on ads, landing pages and email subject lines.
• Research keywords and negative keywords for paid search.
• Coordinate with the web team on landing page updates.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.
• Track competitor ads and promotions.
• Keep product feeds clean in Google Merchant Center.

Required qualifications

• Google Ads certification, or willing to get it within 60 days.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Daily working knowledge of Google Ads and Meta Ads Manager.

Nice to have

• Attribution tools such as Triple Whale or Northbeam.
• Canva or Figma for quick creative edits.
• Shopify experience.

Compensation: $66,000 - $84,000 annually

Perks and benefits

• Health insurance.
• 401(k) with company match.
• 11 paid holidays.

BE Learn is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

We are unable to sponsor visas for this position.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at BE Learn.