Digital Marketing Assistant

Waltham Planning Group manages assets for more than 200,000 clients through 120 offices. Since 1926, the firm has grown through acquisitions of independent advisory practices. We started in 1926 and have grown to about 107,800 people.

The position

Waltham Planning Group sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. Our headquarters is in Waltham, and about a third of the team works remotely from other countries. You will be employed through our employer-of-record partner in Sri Lanka, with a local contract and salary paid in Sri Lankan rupees. Expect to work a schedule that overlaps with US Eastern business hours until about noon ET.

Main duties

• Research keywords and negative keywords for paid search
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Run A/B tests on ads, landing pages and email subject lines
• Track competitor ads and promotions
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Coordinate with the web team on landing page updates
• Write ad copy and work with design on creative variations for testing
• Set up and maintain conversion tracking with Google Tag Manager and GA4

Qualifications

• 0-2 years of hands-on paid media or digital marketing experience
• Comfortable in GA4 and Google Tag Manager
• Bachelor's degree in marketing or a related field, or equivalent experience
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Google Ads certification, or willing to get it within 60 days
• Daily working knowledge of Google Ads and Meta Ads Manager
• Able to write tight ad copy within character limits

Nice to have

• Looker Studio dashboards
• Basic HTML for email templates

Salary range: LKR 185,000 to LKR 215,000 a month

Why work with us

• Annual team retreat
• Annual salary review
• 24 days paid time off
• Paid parental leave

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Waltham Planning Group, Inc..