Digital Marketing Assistant (Paid Social)

Traffic during holiday peaks can reach ten times normal levels, and the platform is built for it. Our office has a quiet floor and a loud floor.

The role

This role opened up after a team member moved internally. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. Our team is spread across 8 countries. Headquarters is in Colombo. Employment is through our payroll partner in the US. Salary is paid monthly in USD. Normal working hours, Monday to Friday.

Key responsibilities

• Run A/B tests on ads, landing pages and email subject lines
• Report weekly on ROAS, CPA, CTR and conversion rate by channel
• Monitor daily spend, pacing and CPA against targets
• Write ad copy and work with design on creative variations for testing
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Research keywords and negative keywords for paid search
• Segment audiences and manage retargeting lists
• Keep product feeds clean in Google Merchant Center

What you need

• 1+ years of hands-on paid media or digital marketing experience
• Able to write tight ad copy within character limits
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Comfortable in GA4 and Google Tag Manager
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Detail oriented with budgets and tracking setup
• Daily working knowledge of Google Ads and Meta Ads Manager

Salary: $47,000 - $63,000/year

What we offer

• Two weeks of paid leave at year end
• Health insurance through our employer-of-record partner
• Annual salary review
• Annual learning budget
• Wellness allowance

We review applications on a rolling basis.

Please include a short note on why this role interests you.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Rudderwater.