Digital Marketing Assistant - Paid Social

Who we are:

AL Agency is a 6-person shop: a designer, a developer, two account managers and the owner. Retainers start small, and many clients have stayed with us for years. Most of the team works hybrid, three days in the office.

We're looking for a Digital Marketing Assistant - Paid Social to join our team. This is a remote role. Joining the operations team in Fort Worth, reporting to the Marketing Manager. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. Remote within the US. The team meets in Denton once a quarter, travel covered. Few meetings, lots of written updates.

What you'll do:

• Coordinate with the web team on landing page updates
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Keep product feeds clean in Google Merchant Center
• Monitor daily spend, pacing and CPA against targets
• Research keywords and negative keywords for paid search
• Write ad copy and work with design on creative variations for testing
• Report weekly on ROAS, CPA, CTR and conversion rate by channel
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager

What we're looking for:

• 1-2 years of hands-on paid media or digital marketing experience
• Google Ads certification, or willing to get it within 60 days
• Detail oriented with budgets and tracking setup
• Comfortable in GA4 and Google Tag Manager
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot

Desirable:

• Canva or Figma for quick creative edits
• Looker Studio dashboards

What we offer:

Compensation: $47,000 - $55,000 per year

• Home office stipend
• Employee discount
• Referral program
• Three weeks of PTO to start
• Dental insurance
• Cell phone reimbursement
• Professional development budget

Applications are reviewed as they come in.

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at AL Agency LLC.