Digital Marketing Assistant

Newark Lending manages assets for more than 200,000 clients through 120 offices. Headquartered in Newark, the company runs operations centers in New Jersey and two other locations.

ABOUT THE ROLE:

This is a new position created as the team has grown over the last year. Joining the Growth team in Quincy, reporting to the Marketing Manager. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. Remote position. Most of the team is in Newark, but nobody is required to come in. We do not have many meetings. Most updates happen in writing. You will need a reliable internet connection and a quiet place to work.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Segment audiences and manage retargeting lists.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Monitor daily spend, pacing and CPA against targets.
• Run A/B tests on ads, landing pages and email subject lines.
• Write ad copy and work with design on creative variations for testing.
• Research keywords and negative keywords for paid search.

REQUIRED QUALIFICATIONS:

• 0-2 years of hands-on paid media or digital marketing experience.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Detail oriented with budgets and tracking setup.
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Comfortable in GA4 and Google Tag Manager.

Salary range: $53,000 - $73,000/year

COMPENSATION AND BENEFITS:

• Health insurance.
• 401(k) with a 100% match up to 5%.
• Paid parental leave.
• Annual bonus.

EOE. We participate in E-Verify.

New hires usually start two to three weeks after accepting an offer.

Please include a short note on why this role interests you.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Newark Lending.