Digital Marketing Assistant

MK Accounting is a CPA firm doing tax returns, bookkeeping and payroll for small businesses and individuals. The firm runs on CCH Axcess, Caseware and a client portal for document exchange. We started in 1990 and have grown to about 140 people.

The role:

Our team is growing and we are hiring a Digital Marketing Assistant. Joining the Growth team in New York City, reporting to the Marketing Manager. Remote, open to candidates across the US. Most of our work is async, and meetings are kept short. You will write a lot of updates, so clear written English is important.

In this role you will:

• Write ad copy and work with design on creative variations for testing.
• Track competitor ads and promotions.
• Research keywords and negative keywords for paid search.
• Segment audiences and manage retargeting lists.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.
• Coordinate with the web team on landing page updates.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.

What you'll need:

• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Google Ads certification, or willing to get it within 60 days.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Detail oriented with budgets and tracking setup.
• Able to write tight ad copy within character limits.

Preferred qualifications:

• Shopify experience.

Benefits:

Rate: $52,000-$70,000 a year

• Medical, dental and vision insurance.
• 401(k) with company match.
• 11 paid holidays.
• Annual bonus.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at MK Accounting, LLC.