Digital Marketing Assistant

Small accounting firms in New York use our engagement letter and e-signature tool, and most heard about us from a colleague. Most engineers work remotely and come into the office one week a quarter for planning.

This role opened up after a team member moved internally. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. You can work from home anywhere in the US. We have no office requirement.

Job duties:

• Coordinate with the web team on landing page updates.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.
• Write ad copy and work with design on creative variations for testing.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Run A/B tests on ads, landing pages and email subject lines.
• Segment audiences and manage retargeting lists.

Required qualifications:

• 1-2 years of hands-on paid media or digital marketing experience.
• Comfortable in GA4 and Google Tag Manager.
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Google Ads certification, or willing to get it within 60 days.

What we offer:

• Health, dental and vision coverage starting on day one.
• 401(k) with company match.
• Paid time off.
• Flexible schedule.
• Paid holidays.
• Home office stipend.

Applicants must be authorized to work in the U.S.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Heronbridge Labs.