Digital Marketing Assistant

Company overview

No pitching for work we cannot actually handle. Our clients usually talk directly to the person doing the work.

Gridwell sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. This role is fully remote within the US. Normal working hours, Monday to Friday. Equipment is provided, including a laptop.

Duties

• Monitor daily spend, pacing and CPA against targets
• Audit ad accounts monthly for wasted spend and broken links
• Report weekly on ROAS, CPA, CTR and conversion rate by channel
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Segment audiences and manage retargeting lists
• Run A/B tests on ads, landing pages and email subject lines
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Research keywords and negative keywords for paid search

About you

• 1-2 years of hands-on paid media or digital marketing experience
• Daily working knowledge of Google Ads and Meta Ads Manager
• Bachelor's degree in marketing or a related field, or equivalent experience
• Comfortable in GA4 and Google Tag Manager
• Able to write tight ad copy within character limits
• Strong Excel or Google Sheets skills (pivot tables, lookups)

Benefits

$51,000 - $57,000/year

• Medical, dental and vision insurance
• 401(k) with company match
• Paid holidays
• Employee assistance program
• Home office stipend
• Vision insurance

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Gridwell.