Digital Marketing Assistant

Wealth management, mortgage and treasury services each operate as separate lines of business.

Role overview:

First Mehran Bank is looking for a Digital Marketing Assistant to join a small, steady team. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. You can work from home anywhere in Pakistan. We have no office requirement. You will write a lot of updates, so clear written English is important.

Essential duties and responsibilities:

Write ad copy and work with design on creative variations for testing. Set up and maintain conversion tracking with Google Tag Manager and GA4. Coordinate with the web team on landing page updates. Run A/B tests on ads, landing pages and email subject lines. Audit ad accounts monthly for wasted spend and broken links. Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager. Segment audiences and manage retargeting lists. Research keywords and negative keywords for paid search.

Required qualifications:

1+ years of hands-on paid media or digital marketing experience. Experience with an email platform such as Klaviyo, Mailchimp or HubSpot. Google Ads certification, or willing to get it within 60 days. Able to write tight ad copy within character limits. Comfortable in GA4 and Google Tag Manager.

Preferred qualifications:

Looker Studio dashboards. Basic HTML for email templates. Shopify experience. TikTok Ads or LinkedIn Ads experience.

What you get:

Medical insurance. Provident fund. Paid leave. Fuel allowance. Life insurance. Two bonuses a year.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at First Mehran Bank.