Senior Copywriter

Traffic during holiday peaks can reach ten times normal levels, and the platform is built for it. Aspenbank Labs operates consumer websites and apps used by tens of millions of people each month. Founded in 1994, we now have 390 employees.

The role

Aspenbank Labs needs a writer who can interview a subject matter expert and turn a 30-minute call into a clear 1,500-word article. This position is on site in Brisbane.

Responsibilities

• Follow the brand style guide and AP style.
• Check content performance in GA4 and share what is working.
• Optimise articles for search with the SEO specialist (titles, headers, internal links)
• Research topics using industry reports, customer calls and keyword data from Semrush or Ahrefs.
• Update older articles that have dropped in traffic or contain outdated information.
• Turn webinars and long-form pieces into short social posts.

Minimum qualifications

• 7+ years of professional writing experience, in-house or at an agency.
• Willing to complete a short paid writing test during the interview process.
• Experience publishing in WordPress, Webflow or HubSpot CMS.
• Excellent grammar and working knowledge of AP style.
• Familiar with basic SEO concepts like search intent and keyword placement.
• Able to take editorial feedback without getting defensive.

Preferred

• B2B SaaS or financial services writing experience.
• Ahrefs, Semrush or Clearscope.
• Basic graphics in Canva.

Pay: $44.00 - $53.50 an hour

What we offer

• Superannuation on top of salary.
• 17.5% leave loading.
• Employee assistance program.
• Above-award pay rates.
• Salary packaging.
• Study leave.
• Novated leasing.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Aspenbank Labs.