Copywriter

Book publishing includes regional history, cookbooks and children's titles. Most reporters cover more than one beat.

Position summary:

Good fit for a writer who likes research and does not need hand-holding on deadlines. The Copywriter writes blog posts, landing pages, case studies and email copy for a B2B audience. Fully remote. You can work from anywhere in Pakistan. Most of our work is async, and meetings are kept short. You will need a stable internet connection and a backup power source (UPS or inverter).

Main duties:

• Update older articles that have dropped in traffic or contain outdated information.
• Check content performance in GA4 and share what is working.
• Optimise articles for search with the SEO specialist (titles, headers, internal links)
• Turn webinars and long-form pieces into short social posts.
• Produce email newsletters and nurture sequences.
• Follow the brand style guide and AP style.
• Write blog posts, guides and articles of 1,000 to 2,500 words.
• Interview internal experts and customers for case studies.

Requirements:

• 2-4 years of professional writing experience, in-house or at an agency.
• Bachelor's degree in English, journalism, communications or a related field.
• Familiar with basic SEO concepts like search intent and keyword placement.
• Reliable on deadlines.
• Willing to complete a short paid writing test during the interview process.
• Comfortable writing about technical or regulated topics after doing the research.

Nice to have:

• Video script writing.
• Ahrefs, Semrush or Clearscope.
• Basic graphics in Canva.

Pay and benefits:

• Flexible schedule.

We look at every application, usually within a week.

Duration: 6 months. Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Multan Publishing.