Content Lead

Websites are built in WordPress and Webflow, and we host most of them. We work with restaurants, contractors and medical practices in Rockford. Deadlines move when clients change their minds, so plans have some slack built in.

Whimbrel Brand Studio is hiring a Content Lead to work remotely from Poland. We publish three to four long-form pieces a week. You will own a good share of them from outline to final draft. We engage team members in Poland as full-time contractors. Most of our contractors have been with us for more than two years. Core hours overlap with US Central time, 9:00 AM to 1:00 PM CT. Clear written English is a must, as the team works across time zones.

Responsibilities:

• Update older articles that have dropped in traffic or contain outdated information
• Follow the brand style guide and AP style
• Check content performance in GA4 and share what is working
• Publish and format content in WordPress or Webflow
• Research topics using industry reports, customer calls and keyword data from Semrush or Ahrefs
• Interview internal experts and customers for case studies
• Produce email newsletters and nurture sequences

Qualifications:

• 7+ years of professional writing experience, in-house or at an agency
• Comfortable writing about technical or regulated topics after doing the research
• Excellent grammar and working knowledge of AP style

What you get:

• Long-term engagement
• Monthly internet allowance
• Flexible hours
• Paid in USD

We may close this posting early once we have enough applications.

Duration: 3 months. Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Whimbrel Brand Studio.